The Lyric Group provides brand management and business development for emerging food brands. We help early stage brands grow by developing effective go-to-market strategies. Our clients tap into deep-rooted relationships within our established pipeline of A-list retailers, helping them grow profitably and keeping their brands on the shelf.
We offer a diverse and broad range of consultative services:
- Strategic planning
- Sales forecasting
- Sales to specialty, grocery, foodservice, club & drug channels
- Marketing & promotion
- Cost analysis
- Trade spend planning & analysis
- Competitive market studies
- Product development
- Formulation development
- Identification of brand & line extensions
- Distributor & broker network creation
- Distributor & broker network management
- Co-packer identification & management
- Packaging design relationships
- Freight, warehousing & fulfillment management
- Export development
- Brand building workshops
- Public relations
- Staffing & training
